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Customer Discovery Without Lying to Yourself

Run customer interviews that surface the truth instead of the encouragement you wanted to hear, so you build the product people actually pay for.

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Customer Discovery Without Lying to Yourself

Run customer interviews that surface the truth instead of the encouragement you wanted to hear, so you build the product people actually pay for.

777m

Never Split the Difference: Chris Voss's FBI Negotiation Tactics

The FBI's hostage-negotiation playbook, applied to the conversations you can't afford to lose: renewals, raises, tough vendors, difficult teammates.

962m

Write Clearly and Simply Like the Best Leaders Do

Write memos, updates, and decisions that read clean on the first pass, so people act on what you meant instead of asking what you meant.

729m

Why Positioning and Messaging Decide Whether You Scale

When growth stalls, the budget is the first thing you reach for — more traffic, more ads, a better product — and conversion stays flat while spend climbs. The problem usually isn't the budget. It's the gap between what you say and who's reading it. Learn to spot that leak in your own marketing in five minutes, and why closing it, not raising the budget, is what unlocks scale.

747m

Storytelling for Founders: Keynotes, Podcasts & Investor Pitches

Founders lose rooms by reciting facts. Learn to shape the same material into a story that holds a stage, a podcast feed, and an investor's attention.

842m